Several Google services may be used to measure brand awareness. Try Google Adwords or the Keyword Planner to see how many people are looking for your business name.
Something must be measured in order to be completely understood. A plan for increasing brand awareness may be developed by assessing the current level of brand awareness. It would be really beneficial for you to work with the best brand activation agency Malaysia has to offer.
Increasing your brand’s awareness is a difficult process that may need you to use a range of strategies and recommendations to succeed. Listed below are six ways to help you increase your brand’s awareness both online and off.
Incorporate a personality into your company’s brand.
It’s tough to exaggerate the importance of your company’s personality when it comes to generating brand awareness. In the first place, it helps your business stand out among a sea of comparable competitors. Second, by creating a feeling of belonging, a well-defined brand personality encourages customer confidence and engagement.
It’s important for your brand to have a distinct color scheme, voice, and key attribute, such as robustness or levity. Your company’s mascot may embody all of these characteristics, just as Marlboro’s renowned cowboy did.
You may also use a brand ambassador to improve your company’s image by hiring one. Determine which celebrity best represents your company’s values and tone of voice. Consider employing a sports champion, a fitness guru, or someone recognized for their toughness or endurance, for example, to market a sportswear firm.
To sum it all up, you may make your brand’s personality come to life with a charismatic leader or representative. Keep in mind the brand names Apple and Tesla, which are synonymous with Steve Jobs and Elon Musk, respectively.
Concentrate on what you believe in and how you feel
However smart customers may be, their final judgments are based on their emotions rather than reasoning. Many people unwittingly see their favorite brands as a reflection of their individuality. Most customers (89 percent) stick with organizations that share their values.
If you want people to remember your brand, make sure your company’s values are stated clearly and consistently. Having a well-defined and unique value offer makes it practicable as well as easy in this situation. If you’re having trouble creating your brand’s identity, ask yourself the following questions to get you started:
- How did you get the idea to start your company?
- What type of future do you want to construct for your business?
- What plan does she have to reach her objective?
- In what ways do your activities follow the principles you believe in?
Respond with brief comments that assist identify your company’s mission and brand. The latter has to be concise while yet making sense.
Engage in and coordinate social and recreational activities
Organizing, attending, or participating in events allows companies of all sizes to market their goods and services. The event marketing gives them a great opportunity to meet other like-minded business people and form long-lasting commercial relationships. Seventy-five percent of business owners say networking is best done at events.