Madison Avenue

Every now and again you hear a club track that just screams “crossover hit”; a track that might have been made for the dancefloor with its roots firmly in the underground, but one listen and you know it’s a tune that will prove irresistible across a much wider audience. Now, to that illustrious list, you can add Madison Avenue’s debut single, “Don’t Call Me Baby,” originally released on Vicious Vinyl, Australia’s longest running and most successful independent dance label, who released the single on the house off-shoot label Vicious Grooves. This insanely addictive vocal disco-house cut–complete with a remix from New York City’s men of the moment, the Dronez (Eric Morillo, Jose Nuņez and Harry ‘Choo Choo’ Romero)–is set to become the track that brings “downunder” dance music to the attention of the rest of the world. In fact, shortly after its release in the United States, the track shot its way into the Top 10 of Billboard’s Dance Maxi-Single Sales and Dance Single Club Play charts as well as respectably cracking into the Billboard Hot 100.

Madison Avenue is comprised of Melbourne DJ and producer Andy Van and Cheyne Coates. But don’t make the mistake of thinking that this is Andy’s project, with Cheyne merely along to add some vocals and a pretty face. She may be Madison Avenue’s singer, but the group is a true collaboration, with Cheyne involved in every aspect of production as well as co-writing the vocals with Andy Van and Duane Morrison.

Andy has long been one of the pioneers of Australia’s small but perfectly formed dance music scene. One of the co-owners of Vicious Vinyl, he’s also been one of the country’s leading DJs since the earliest days of house, having played to over a million people over the last 12 years both through his residencies (he’s been resident DJ at many of Melbourne’s most successful and longest-running club nights) and innumerable one-off appearances all around the country. Along the way he’s been responsible for many high profile remixes, including Traveller & In Motion’s “Believe” (which rated a 5 out of 5 “dancing men” in Mixmag Update), Pendulum’s “Coma” (which won an ARIA award, the Australian equivalent of a Grammy), and “Comma” by Son of a Cheeky Boy (aka Norman Cook, aka Fatboy Slim), not to mention more mainstream tracks from the likes of Dead or Alive. But it’s as a producer that he’s made his strongest mark, working with various collaborators in a wide range of musical styles under different names: Key South, Bubbleman, Astral Project, Discotheque and, most notably, Blackout, whose “Gotta Have Hope” hit the Top 5 in dance charts around the world.

Now Madison Avenue looks set to eclipse them all with the release of Polyester Embassy, the duo’s debut album. Whichever hat Andy’s wearing–label boss, DJ, remixer, producer–he’s guaranteed to rock the house. And, while she may not have Andy’s high profile in Australia, Cheyne Coates is also a stalwart of the Melbourne club scene. A trained dancer for many years, she’s performed in and choreographed many a dance performance and catwalk show over the years whilst also honing her talent as a producer. And, while Cheyne has long been a performer, her primary interest has always lain behind the scenes, hence her strong interest in and deep knowledge of music production. Away from music Cheyne is a passionate defender of animal rights who has always donated a substantial proportion of her personal income to various wildlife charities.

For too long the rest of the world has slept on the depth of dance music talent Down Under. Now Madison Avenue–initially via the undeniable “Don’t Call Me Baby” and then with Polyester Embassy–is set to shake everyone up and cause dancefloor mayhem from Melbourne to Manchester, from Miami to Munich. It’s that good.

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